Brief Bio


Brief Bio

Tanner Simkins is founder and CEO of Complete SET, a full service sports entertainment firm that works with multinational brands, athlete entertainers, and accredited investors. In addition to leading the agency, Simkins is a certified agent and contract advisor for football (NFL, CFL) and basketball (FIBA, NBA).

Some of Tanner’s past experience includes a championship season as an executive in training with the Miami Heat, corporate hospitality surrounding the World Cup, management solutions for two Super Bowls, and more. Tanner has been nationally recognized by Viacom for his work in sports media. And earned the Ivy League distinction to serve as Fellow for the Ivy Sports Symposium and Global Sports Symposium.

Simkins is the SVP of Strategy and Development for Horrow Sports Ventures. With HSV Tanner has taken various roles from lead researcher to scriptwriter to producer for the following feature productions: two seasons of Power of Sports Fox Sports’ monthly magazine show on philanthropy in sports, over 200 episodes of Reuters’ business podcast Keeping Score, NBC’s Beyond The Medals a limited series covering the economics of the Olympics, and 150+ episodes of NBC Sports’ podcast Beyond the Scoreboard. Simkins sits on the board of advisors for Ribbon, Labs. Simkins also serves as CIO of OVATION Magazine/Vault Media Group.

Simkins, a Miami native, graduated from Columbia University in 2014 with a Masters Degree in Sports Business. Simkins also holds two degrees with honors from the University of Miami.  In 2017, Simkins was been named a first tier member of the Forbes Business Council.  In 2018, Simkins was ranked #110 in Entrepreneur Magazine’s E360 ranking of the nation’s most innovative CEO’s of privately held companies. Also in 2018,  Simkins was nominated for a Cynopsis Media Rising Star award. In 2019, Simkins was a featured author in The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry for his content production work.  That same year, Simkins was nominated for the Leaders Sports 40 under 40 awards.

As a thought leader in the space, Simkins writes business and economics columns for Yahoo! Finance, Entrepreneur Magazine, Thomson Reuters and other national outlets. Simkins volunteers as a coach for his local youth sports league and has authored a children’s book Nico the Basketball Player (slated for a fall 2019 release) inspired by his efforts and observations coaching.

For updates or more information, Simkins welcomes interactions on social media @TannerSimkins